I have turned years of agency experience into a part-time blog. My goal is to talk about how you could build intricate technical depth in customer behavior and experiences (CX) via extracting meaning from and interpreting data while delivering a creative mind and challenging conventional thinking. I will help you disrupt the ancient playbook and understand the future of the advertising industry.
Here is a resent article to get you up to speed!
A FORCE FOR MARKETING CHANGE
While many companies admit to the changing landscape within their own companies, there is some serious hesitation in committing to a digital transformation due to the human investment behind it.
What about data and creativity?
CREATIVITY NEEDS DATA
COLLECT AND CONNECT THE DOTS
Creativity is much like humor, it’s subjective. It’s entirely up to you as a creative to help people understand the ad. Because of this, it’s vital that you understand the audience that you are targeting and that’s how data can weave into this.