Categories

Content prior to 2017 has been archived.

Marketing, Strategy

CX (Customer Experience) 

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Marketing, Strategy

Remote Performance 

Well, these days the companies are looking for employees who are working remotely.  There are lots of reasons because of which the numbers are increasing but also it helps in improving the overall work in the organization too.  Well, The companies preferring the remote workers…

Growth, Marketing

The Adoption Lifecycle 

When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…

Growth, Marketing

Incremental and Radical Innovation 

Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…

Growth, Marketing

Innovation Management 

An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…

Technology

Convergence Acceleration 

Convergence used to be a word with a great amount of hype in 1999. The two technologies that were rapidly involving (the mobile phone and the internet) were expected to come together at some point in the future. And that is exactly what happened. Most…

Strategy

Cognitive Behavioral Therapy 

In the 21st century, everyone seems to be stressed. On social media, people openly and often express their anxiety disorders and the current state of their mental health. It is now more common and more acceptable for people to have a therapist to help them…

Technology

Internet of Body. IOB 

Currently, we live in the age of the Internet of Things. We are comfortable to know that our refrigerators probably know us far better than we know ourselves. While most of us already know what the internet of things is, the internet of bodies is…

Growth

Internet of Everything 

Today, the number of connected devices exceeds 11 billion. Moreover, this number does not include phones and computers. Due to its ever-increasing popularity, we can expect the internet of things to remain a hot topic in the year 2019. Currently, the buzzword of the moment…

Technology

Blockchain & Crypto 

Based on new data, a sudden shift in the cryptocurrency market can be seen. It looks like the price of bitcoin stopped falling, and began rising once again. The current price of bitcoin stands around $3533 at the time of writing. The rapid changes in…

Technology

WTF is Biohacking 

Biohacking is a term that primarily indicates the use of a combination of hacking and biology. However, biohacking is generally linked to the human body. In this technology, individuals focus on hacking the bodies in order to achieve a number of different goals. These goals…

Creativity

Creativity Needs Data 

Numbers play a massive role in the success and failure of a marketing campaign. We always are in need of top notch data, and a strong strategy. However as creatives are pushed more and more into factoring insights, behavioral patterns and interest segmentation, data is…

Growth

Time Management, Seriously 

Time is a universal variable applicable and available to everyone equally. It is a deeply invaluable resource which is susceptible to misuse due to its priceless nature. However, time is an illusion. The more we feel we have it, the less of it we really…

Marketing

Rise of the Consultants 

Gone are the days when marketing heavily relied on creativity to thrive in the industry. Like most other fields, today marketing has become more driven by data and technology. Brand awareness no longer suffices, the need to incorporate enhanced customer experience is imperative. Hence, advertising…

Technology

A New 5G Frontier 

The entire world is already planning to make a transition to 5G. Soon, almost all the cities in the world will incorporate this technology into everyday use. Throughout the cities, and various neighborhoods, we can expect mini cell stations within the next 20 years. However,…

Technology

Human Ai. Better Collaboration 

Artificial intelligence is slowly getting a better number of human jobs which includes the diagnosis of diseases, translation of languages, and customer services. However, this is not all. Today, artificial intelligence is being used in a range of different industries. Due to the increasing collaboration…

Growth

Pioneering and The Brave 

Pioneering in today’s industry is every bit as new and untested as settling the unknown landscapes of yesterday. Every new inventor and entrepreneur is setting out for an unfamiliar place and bravely charting the course to the future. In this environment, it’s necessary for us…

Growth

Becoming Change 

Most people find the vision of the future rather disturbing. The rise of Artificial Intelligence and virtual reality seems threatening. People can’t help but fear the unstoppable technological developments that would risk their jobs or careers, and threaten their privacy and their sense of ownership…

Technology

Data Security 

It has been around a decade since blockchain technology has been around. Initially, it was introduced along with the first-ever cryptocurrency, Bitcoin. Today, blockchain technology has spread throughout the world. People at large, have now begun making use of blockchain in a number of different…

Marketing

The Future of Agencies 

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Marketing

The Present and The Reason 

It is said that, reasonable-seeming people are often totally irrational. Would you agree? And, how did we come to be this way, anyway? In the book, “The Enigma of Reason”, cognitive scientists Hugo Mercier and Dan Sperber point out that reason is an evolved trait….

Growth

Where is Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and…

Growth

Meta Learning 

Wikipedia Meta learning is a branch of metacognition concerned with learning about one’s own learning and learning processes. The term comes from the meta prefix’s modern meaning of an abstract recursion, or “X about X,” similar to its use in metaknowledge, metamemory, and meta-emotion. Meta…

Technology

Mental Health Technology 

The Future of Mental Health Technology For a long time we’ve heard and have been exposed to many studies of how technology is hurting our mental wellbeing. With social media causing depression to robots destroying lower wage jobs, it’s hard for some people to see…

Load more