CREATIVE SCIENCE BLOG

SINCE 2014

ASSUMING YOU PASSED YOUR DRIVING TEST, LET'S TALK ABOUT ADVERTISING AND TECHNOLOGY.

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JORGE MACHADO COLÓN

Author

I have turned years of agency experience into a part-time blog. My goal is to talk about how you could build intricate technical depth in customer behavior and experiences (CX) via extracting meaning from and interpreting data while delivering a creative mind and challenging conventional thinking. I will help you disrupt the ancient playbook and understand the future of the advertising industry.


Let's begin!

Here is a resent article to get you up to speed!

COVID-19

A FORCE FOR MARKETING CHANGE

While many companies admit to the changing landscape within their own companies, there is some serious hesitation in committing to a digital transformation due to the human investment behind it.

Let's talk about transformation!

DIGITAL DARWINISM

WHERE IS CHARLES DARWIN?

In the era of massive technological disruption, old ideologies have been thrown out the window. It’s no longer “slow and steady wins the race"

What about data and creativity?

CREATIVITY NEEDS DATA

COLLECT AND CONNECT THE DOTS

Creativity is much like humor, it’s subjective. It’s entirely up to you as a creative to help people understand the ad. Because of this, it’s vital that you understand the audience that you are targeting and that’s how data can weave into this.

One more before you leave!

CUSTOMER EXPERIENCE

THE IMPORTANCE OF CX

The effect that customer experience has on a brand in this regards is so immense that it cannot be taken for granted. CX has proven to be the key differentiator that can make or break a brand.

CREATIVE SCIENCE BLOG BY

JORGE MACHADO COLÓN