Categories

Content prior to 2017 has been archived.
Creativity

Creativity Needs Data 

Numbers play a massive role in the success and failure of a marketing campaign. We always are in need of top notch data, and a strong strategy. However as creatives are pushed more and more into factoring insights, behavioral patterns and interest segmentation, data is…

Growth

Time Management, Seriously 

Time is a universal variable applicable and available to everyone equally. It is a deeply invaluable resource which is susceptible to misuse due to its priceless nature. However, time is an illusion. The more we feel we have it, the less of it we really…

Marketing

Rise of the Consultants 

Gone are the days when marketing heavily relied on creativity to thrive in the industry. Like most other fields, today marketing has become more driven by data and technology. Brand awareness no longer suffices, the need to incorporate enhanced customer experience is imperative. Hence, advertising…

Growth

Pioneering and The Brave 

Pioneering in today’s industry is every bit as new and untested as settling the unknown landscapes of yesterday. Every new inventor and entrepreneur is setting out for an unfamiliar place and bravely charting the course to the future. In this environment, it’s necessary for us…

Growth

Becoming Change 

Most people find the vision of the future rather disturbing. The rise of Artificial Intelligence and virtual reality seems threatening. People can’t help but fear the unstoppable technological developments that would risk their jobs or careers, and threaten their privacy and their sense of ownership…

Marketing

The Future of Agencies 

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Marketing

The Present and The Reason 

It is said that, reasonable-seeming people are often totally irrational. Would you agree? And, how did we come to be this way, anyway? In the book, “The Enigma of Reason”, cognitive scientists Hugo Mercier and Dan Sperber point out that reason is an evolved trait….

Growth

Where is Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and…

Growth

Meta Learning 

Wikipedia Meta learning is a branch of metacognition concerned with learning about one’s own learning and learning processes. The term comes from the meta prefix’s modern meaning of an abstract recursion, or “X about X,” similar to its use in metaknowledge, metamemory, and meta-emotion. Meta…

Technology

Mental Health Technology 

The Future of Mental Health Technology For a long time we’ve heard and have been exposed to many studies of how technology is hurting our mental wellbeing. With social media causing depression to robots destroying lower wage jobs, it’s hard for some people to see…

Marketing

Intent Marketing 

For several years, the standards of practice in the marketing world has been demographics. As marketers, we care a lot about the age, location and various other details to quantify people. We thought this would be a stable measurement, however in December 2015, Google discovered…

Strategy

The Inevitable 

The Inevitable – a Book that Shows How Technology is Not Only Positive but Also Inevitable In his book, ‘The Inevitable: Understanding the 12 Technological Forces That Will Shape our Future’, author Kevin Kelly deals about technology advancement with optimism, pointing out that technology development…

Marketing

There Was a Time 

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” ― Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily…

Marketing

Things You Must Master By 2018 

Here are my recommendations focused on strategy, digital marketing and creativity – all professionals and agencies must adhere for 2018 if they are conscious about growing digital in their business. 1. Micro-Moments The moments where customers make their preferences and decisions are very important today….

Technology

Basic Attention Token 

The Basic Attention Token is not digital currency, not a form of money, it’s a project to clear the market of middlemen and those who are fraudulently marketing their services, to help others advertise. It’s essentially “a decentralized, open source and efficiently blockchain-based digital advertising…

Technology

Brave New World 

Web browsing is 100% universal, which makes the use of it very important based on information, security, and usefulness. The common ones used are Internet Explorer, Firefox, Google Browser, and Safari. These browsers are either aligned to a major software developer or independent that can…

Strategy

Why Go Mobile First

Mobile first has truly become a trend in the design and development communities. However, what exactly mobile first means to say? This is clearly understood as both a new way and strategy of writing code. This has now becoming popular because it finds more improved…

Creativity

Human Centered Design 

Essential Things to Keep in Mind Have you ever encountered the term human-centered design? This actually fuels the creation and development of products that resound more deeply with the audiences. This therefore drives growth and engagement. Companies like Fab, Warby Parker, Pinterest and AirBnB are…

Strategy

Experiential Marketing 

More and more companies are turning to experiential marketing. It’s about allowing customers to experience the brand’s promise and message. Experiential marketing sells products offering experiences and experiences serving as products at the same time. Today, companies are investing more funds into experiential marketing. This…

Growth

Data Scientist 

Data Scientist and the Particular Skill Set You Need To Become One It took a long time for the era of Big Data to come. And, there is little doubt of the impact it has in the lives of so many people today. One way…

Technology

Ethereum, The Coin 

You might have heard about blockchain technology, cryptocurrency and even Bitcoin. But what exactly is it? In a nutshell, blockchain technology be a platform that can be used to build various applications – of which cryptocurrency is one. And we all know how popular Bitcoin…

Marketing

Relationship Driven Marketing 

People are known to change. They can access content from different devices. Perhaps the most important thing you need to consider is the experience they are gaining as the company grows, which is also responsible for changing their interest and needs. Despite these changes, marketers…

Creativity

Systems & Design Thinking 

“Systems and Empathy” Design thinking is more about empathy. As you examine areas of inclusiveness and diversity in a very large multicultural organization, the specific focus doesn’t matter. This is since every concern can benefit from an empathy dose. This is where design thinking comes…

Technology

Emotiv Insight 

Are you ready to get your mind blown? Introducing the state of the art Emotiv Insight that is only available for only $299. This will surely give you an amazing experience that will blow your mind away. This headset reads brainwaves to assist train and…

Technology

Litecoins 

There are 180 internationally recognised currencies, and functioning alongside these are cryptocurrencies. A virtual and untouchable form of money. The first of these was bitcoin, although today it has many competitors. One such is Litecoin, the third largest cryptocurrency. Litecoin functions, much like its counterparts…

Creativity

The Future of Ad Agencies 

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Technology

Bitcoin 

People from all over the world have been hearing about Bitcoin for the last few years. It is something that is said to give the buyer and the seller financial freedom if it is used wisely. However, there are many questions when it comes to…

Strategy

Micro-Moments 

The moments where customers make their preferences and decisions are very important today. Mobile has become an essential part of our everyday life and because of this, the way we consume media has changed as well. Predictable, daily sessions online have been replaced by a…

Marketing

Mobile E-Commerce 

Smartphones are already a massive force in the technology market, and they’re only going to get bigger. One potentially problematic area when it comes to cell phones is that many companies still haven’t optimized their websites for mobile use. It’s gotten so obnoxious that in…