Marketing, Technology

Ever-increasing E-payments

Electronic payments continue to rise globally without any indication that it will even out anytime soon. Customer experience was initially a big force behind the introduction of online banking and then various other over-the-top payment options. Online/digital/electronic banking and payment provided us with more freedom…

Growth, Marketing

“Boom” in DCM

Get ready for a “Boom” in Direct to Consumer Marketing Marketing has seen immense changes over time. This is only natural as marketing platforms, consumer behavior, and consumer needs change. The era of traditional door-to-door sales tactics experienced its rise, peak and fall more than…

Marketing, Strategy

CX (Customer Experience)

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Marketing, Strategy

Remote Performance

Well, these days the companies are looking for employees who are working remotely.  There are lots of reasons because of which the numbers are increasing but also it helps in improving the overall work in the organization too.  Well, The companies preferring the remote workers…

Growth, Marketing

The Adoption Lifecycle

When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…

Growth, Marketing

Incremental and Radical Innovation

Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…

Growth, Marketing

Innovation Management

An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…

Technology

Internet of Body. IOB

Currently, we live in the age of the Internet of Things. We are comfortable to know that our refrigerators probably know us far better than we know ourselves. While most of us already know what the internet of things is, the internet of bodies is…

Growth

Internet of Everything

Today, the number of connected devices exceeds 11 billion. Moreover, this number does not include phones and computers. Due to its ever-increasing popularity, we can expect the internet of things to remain a hot topic in the year 2019. Currently, the buzzword of the moment…

Technology

Blockchain & Crypto

Based on new data, a sudden shift in the cryptocurrency market can be seen. It looks like the price of bitcoin stopped falling, and began rising once again. The current price of bitcoin stands around $3533 at the time of writing. The rapid changes in…

Creativity

Creativity Needs Data

Numbers play a massive role in the success and failure of a marketing campaign. We always are in need of top notch data, and a strong strategy. However as creatives are pushed more and more into factoring insights, behavioral patterns and interest segmentation, data is…

Growth

Time Management, Seriously

Time is a universal variable applicable and available to everyone equally. It is a deeply invaluable resource which is susceptible to misuse due to its priceless nature. However, time is an illusion. The more we feel we have it, the less of it we really…

Marketing

Rise of the Consultants

Gone are the days when marketing heavily relied on creativity to thrive in the industry. Like most other fields, today marketing has become more driven by data and technology. Brand awareness no longer suffices, the need to incorporate enhanced customer experience is imperative. Hence, advertising…

Technology

A New 5G Frontier

The entire world is already planning to make a transition to 5G. Soon, almost all the cities in the world will incorporate this technology into everyday use. Throughout the cities, and various neighborhoods, we can expect mini cell stations within the next 20 years. However,…

Technology

Human Ai. Better Collaboration

Artificial intelligence is slowly getting a better number of human jobs which includes the diagnosis of diseases, translation of languages, and customer services. However, this is not all. Today, artificial intelligence is being used in a range of different industries. Due to the increasing collaboration…

Growth

Pioneering and The Brave

Pioneering in today’s industry is every bit as new and untested as settling the unknown landscapes of yesterday. Every new inventor and entrepreneur is setting out for an unfamiliar place and bravely charting the course to the future. In this environment, it’s necessary for us…

Growth

Becoming Change

Most people find the vision of the future rather disturbing. The rise of Artificial Intelligence and virtual reality seems threatening. People can’t help but fear the unstoppable technological developments that would risk their jobs or careers, and threaten their privacy and their sense of ownership…

Technology

Data Security

It has been around a decade since blockchain technology has been around. Initially, it was introduced along with the first-ever cryptocurrency, Bitcoin. Today, blockchain technology has spread throughout the world. People at large, have now begun making use of blockchain in a number of different…

Marketing

The Future of Agencies

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Marketing

The Present and The Reason

It is said that, reasonable-seeming people are often totally irrational. Would you agree? And, how did we come to be this way, anyway? In the book, “The Enigma of Reason”, cognitive scientists Hugo Mercier and Dan Sperber point out that reason is an evolved trait….

Growth

Where is Charles Darwin?

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and…

Growth

Meta Learning

Wikipedia Meta learning is a branch of metacognition concerned with learning about one’s own learning and learning processes. The term comes from the meta prefix’s modern meaning of an abstract recursion, or “X about X,” similar to its use in metaknowledge, metamemory, and meta-emotion. Meta…

Technology

Mental Health Technology

The Future of Mental Health Technology For a long time we’ve heard and have been exposed to many studies of how technology is hurting our mental wellbeing. With social media causing depression to robots destroying lower wage jobs, it’s hard for some people to see…

Marketing

Intent Marketing

For several years, the standards of practice in the marketing world has been demographics. As marketers, we care a lot about the age, location and various other details to quantify people. We thought this would be a stable measurement, however in December 2015, Google discovered…

Strategy

The Inevitable

The Inevitable – a Book that Shows How Technology is Not Only Positive but Also Inevitable In his book, ‘The Inevitable: Understanding the 12 Technological Forces That Will Shape our Future’, author Kevin Kelly deals about technology advancement with optimism, pointing out that technology development…

Marketing

There Was a Time

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” ― Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily…