Categories

Content prior to 2017 has been archived.
Creativity

Creativity Needs Data 

Numbers play a massive role in the success and failure of a marketing campaign. We always are in need of top notch data, and a strong strategy. However as creatives are pushed more and more into factoring insights, behavioral patterns and interest segmentation, data is…

Creativity

Human Centered Design 

Essential Things to Keep in Mind Have you ever encountered the term human-centered design? This actually fuels the creation and development of products that resound more deeply with the audiences. This therefore drives growth and engagement. Companies like Fab, Warby Parker, Pinterest and AirBnB are…

Creativity

Systems & Design Thinking 

“Systems and Empathy” Design thinking is more about empathy. As you examine areas of inclusiveness and diversity in a very large multicultural organization, the specific focus doesn’t matter. This is since every concern can benefit from an empathy dose. This is where design thinking comes…

Creativity

The Future of Ad Agencies 

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Creativity

Dunning Kruger Effect 

Stirring away from the usual marketing article I’m going to discourse a serious disorder that its quietly affecting many people nowadays in advertising, politics, education, religion, and more; The Dunning-Kruger Effect. Cognitive Bias The Dunning-Kruger effect is a cognitive bias that occurs very often. It…

Creativity

Design Thinking 

Throughout the years the subject of what makes a few organizations, and the general population, more ingenuitive than others has been a common focus for various industries. The thought of advancement inside of business has long been tossed around, it’s a sort of broad term…

Creativity

Disruptive Creativity 

“Disruptive Creativity” may seem like two words that really just don’t belong together. Sure, sometimes creativity is messy, boisterous, and overall crazy, but being disruptive usually entails some mischief or even malice depending on the context. Even so, these words have been brought together, and…

Creativity

Growth Hacker 

Gaining online exposure is vital particularly for people who want to boost higher leads. One new and effective method that most small companies, individuals and/or start-ups use as part of their marketing process is growth hacking. What is Growth? First, let’s delineate growth in my…

Creativity

Social Video 

Good content will lead to great audiences simply because of social networks and social interaction. If people see something they really like, they will want to share it with everyone they can share it with. This means that marketers will keep on creating content they…

Creativity, Strategy

Mobile Advertising 

Currently, mobile advertising has experienced immense growth. With this, there are lots of businesses that have established large profits in promoting their business. Here are the advantages of using mobile marketing – Accessibility It provides a wider array of accessibility. Basically, mobile phone users keep…

Creativity, Strategy

Data vs Creativity 

According to the New York Times columnist Timothy Egan, he argues that the move towards data journalism, as well as the general quantification of everything, is opposed to creativity. It is a fact that data analysis and everything that usually goes into it can be highly creative. It…