“Boom” in DCM
Get ready for a “Boom” in Direct to Consumer Marketing Marketing has seen immense changes over time. This is only natural as marketing platforms, consumer behavior, and consumer needs change. The era of traditional door-to-door sales tactics experienced its rise, peak and fall more than…
The Adoption Lifecycle
When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…
Incremental and Radical Innovation
Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…
Innovation Management
An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…
Internet of Everything
Today, the number of connected devices exceeds 11 billion. Moreover, this number does not include phones and computers. Due to its ever-increasing popularity, we can expect the internet of things to remain a hot topic in the year 2019. Currently, the buzzword of the moment…
Time Management, Seriously
Time is a universal variable applicable and available to everyone equally. It is a deeply invaluable resource which is susceptible to misuse due to its priceless nature. However, time is an illusion. The more we feel we have it, the less of it we really…
Pioneering and The Brave
Pioneering in today’s industry is every bit as new and untested as settling the unknown landscapes of yesterday. Every new inventor and entrepreneur is setting out for an unfamiliar place and bravely charting the course to the future. In this environment, it’s necessary for us…
Becoming Change
Most people find the vision of the future rather disturbing. The rise of Artificial Intelligence and virtual reality seems threatening. People can’t help but fear the unstoppable technological developments that would risk their jobs or careers, and threaten their privacy and their sense of ownership…
The Advertising Industry Is In Need of More Polymaths
A polymath is a person who possesses a great amount of knowledge in several different fields. Historic polymaths are also known as the “Renaissance men,” excelling in many subjects such as mathematics, science, art, poetry and engineering. Most of the great Polymaths of the past…
Where is Charles Darwin?
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and…
Meta Learning
Wikipedia Meta learning is a branch of metacognition concerned with learning about one’s own learning and learning processes. The term comes from the meta prefix’s modern meaning of an abstract recursion, or “X about X,” similar to its use in metaknowledge, metamemory, and meta-emotion. Meta…
Data Scientist
Data Scientist and the Particular Skill Set You Need To Become One It took a long time for the era of Big Data to come. And, there is little doubt of the impact it has in the lives of so many people today. One way…
Growth Hacking 101
Growth hacking was a word that we heard of around five years ago to describe a way in which technology could be used to gather data, and create content that would be desired. We’ve seen a lot of this as of recently, and no doubt…
Lessons from a Growth Hacker
What can we learn from Growth Hackers? Is it a mindset or a lifestyle? Here are my suggestions: 1. Read books and write your thoughts: Grasp the Mindset. Growth hackers grasp the world through a microscope and train themselves to identify opportunities” 2. Growth Hackers…
Anonymity& Private Messaging
Although progression in terms of wearable technology, big data and the internet of everything pushes the limit of people’s comprehension of privacy, recent developments have noted the demand for privacy and anonymity through platforms like Ello, Whsiper as well as Facebook’s independent Rooms bursting away…
Mobile Revolution
More effective than other channels, mobile allows brands to create (and maximize existing) inducing micro-moments at various phases of a product purchase, whether it is through SMS, in-app product recommendations or push notifications. With technological advancements in fields like geo-targeting and geo-conferencing, businesses should put…
The Zero Moment of Truth
As a shopper, when you are bombarded by a myriad of yields, the time it takes you to come up with an appropriate purchase decision is averaged between three and seven seconds. These few but critical seconds are what are now referred to as The First…