Categories

Content prior to 2017 has been archived.
Marketing, Strategy

CX (Customer Experience) 

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Marketing, Strategy

Remote Performance 

Well, these days the companies are looking for employees who are working remotely.  There are lots of reasons because of which the numbers are increasing but also it helps in improving the overall work in the organization too.  Well, The companies preferring the remote workers…

Growth, Marketing

The Adoption Lifecycle 

When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…

Growth, Marketing

Incremental and Radical Innovation 

Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…

Growth, Marketing

Innovation Management 

An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…

Marketing

Rise of the Consultants 

Gone are the days when marketing heavily relied on creativity to thrive in the industry. Like most other fields, today marketing has become more driven by data and technology. Brand awareness no longer suffices, the need to incorporate enhanced customer experience is imperative. Hence, advertising…

Marketing

The Future of Agencies 

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Marketing

The Present and The Reason 

It is said that, reasonable-seeming people are often totally irrational. Would you agree? And, how did we come to be this way, anyway? In the book, “The Enigma of Reason”, cognitive scientists Hugo Mercier and Dan Sperber point out that reason is an evolved trait….

Marketing

Intent Marketing 

For several years, the standards of practice in the marketing world has been demographics. As marketers, we care a lot about the age, location and various other details to quantify people. We thought this would be a stable measurement, however in December 2015, Google discovered…

Marketing

There Was a Time 

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” ― Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily…

Marketing

Things You Must Master By 2018 

Here are my recommendations focused on strategy, digital marketing and creativity – all professionals and agencies must adhere for 2018 if they are conscious about growing digital in their business. 1. Micro-Moments The moments where customers make their preferences and decisions are very important today….

Marketing

Relationship Driven Marketing 

People are known to change. They can access content from different devices. Perhaps the most important thing you need to consider is the experience they are gaining as the company grows, which is also responsible for changing their interest and needs. Despite these changes, marketers…

Marketing

Mobile E-Commerce 

Smartphones are already a massive force in the technology market, and they’re only going to get bigger. One potentially problematic area when it comes to cell phones is that many companies still haven’t optimized their websites for mobile use. It’s gotten so obnoxious that in…

Marketing

Mobile 2016 

Like I said in 2015… Mobile advertising has experienced a massive growth. With this, there are lots of businesses that have established large profits in promoting their business by targeting mobile devices. Mobile used to be the other screen but, at least for most people,…

Marketing

Relationship Marketing 

According to Meaghan Moraes at Hubspot.com, “The goal of relationship marketing is to focus on building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales.” What this means for the smart business owner is that the days of…

Marketing

7 Marketing Trends for 2016 

As 2016 approaches, many companies and entrepreneurs are wondering which strategy holds the best chance of success. With the ever-changing nature of the internet, nothing seems as sure as it used to, since consumers seem more wary of traditional marketing techniques than ever. The enterprising…

Marketing

Generation Z Ads 

When it came to advertising in the past, millennials were the specific target and honestly, probably pretty easy to please. However, those who were born after 1998 also known as Generation Z seem to be playing in a whole other ball park which means advertising…

Marketing

Product Market Fit 

What is PMF or product market fit? It can be defined as the magnetic force that grabs and binds the consumers to products. The better the fit, the better the market share. The end result is the more loyal consumers tend to become and the…

Marketing

Generation Z 

Generation Y was originally the one that was researched and marketers were trying their best to target when it came to consumer wants and needs. However, Generation Z seems to be the new thing that researchers are targeting. In fact, in many cases Generation Z…

Marketing, Strategy

Dark Social 

Dark Social refers to the sharing of contents that can not be measured by a web analytic program. This is usually made possible by (for example) sending a link via email or online chat instead of making use of a social media platform. Techopedia says,…

Marketing

Digital Darwinism 

In the era of massive technological disruption, old ideologies have been thrown out the window. It’s no longer “slow and steady wins the race”, but rather: Who can innovate fast enough? Who can change the fundamental nature of the industry first? Who can and who…

Marketing

Thinking about Darwinism 

Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and significantly this concept can be applied to the world of marketing and advertising. The marketing world is place of intense, messy competition where…

Marketing

Evolution of Location Marketing 

Smartphones are increasingly growing its sophistication as time passes by. The clarity of mobile technology is persistent to its gradual domination in the landscape of technology this 2015. This allows for the consumer to move toward mobile over the PC. Even marketers are formulating ways…

Marketing, Strategy

GeoMarketing 

Smartphones are increasingly growing its sophistication as time passes by. The clarity of mobile technology is persistent to its gradual domination in the landscape of technology this 2015. This allows for the consumer to move toward mobile over the PC. Even marketers are formulating ways…

Marketing

The Face of Mobile 

Many of the marketing experts agrees that the future of marketing, whether a local or regional based marketing, will be on the web mobile advertising. Nowadays, most of the cellphone users now own a smartphone and that is their means in accessing the World Wide…

Marketing

GeoContextualization 

Understanding the context of GEO contextualization is essential so that you’ll know how it works and how GEO contextualization can help you regarding on your mobility marketing strategy. As a mobile marketer, it is important that you educate and enrich your knowledge regarding on using…

Marketing

Escalation of Content Marketing 

Digital marketing has in recent years undergone a serious of major transformations, a huge shift from traditional methods, and increasingly become an important platform for creating online brand visibility and experience. Just as any business sector requires communication technologies, online marketing on the other hand…

Marketing, Strategy

Brand Community 

Humans are a social species; they thrive in groups and communities. Maybe that’s why prisons were built: The hardest punishment you can give man is deprive him of social interaction and leave him alone. Tribes Online forums and communities have been around since the advent…

Marketing

Digital Marketing Mistakes 

Quite often, we focus on things that we should be doing in our digital marketing strategies: trends, hacks, tips, tricks, monitoring, analytics, and other topics that digital marketers should know. However, what about the things we shouldn’t do? Or those things that you should be…

Marketing, Strategy

EPHEMERAL MARKETING 

Along with the recognition that today’s consumers are searching for more connection and even friendliness with the brands they choose to do business with comes the recognition that today’s consumers are also more technologically oriented. Many Millennials, especially, eat, sleep, and breathe the latest and…

Marketing, Strategy

Automotive Marketing 2015 

The automotive industry has recently bounced back from the credit crunch and has so far experienced a historic five consecutive years of increase in sales. However, despite these positive aspects, automotive equipment manufacturers still face many setbacks because of disruptions and changes to the industry….

Marketing, Strategy

Impact of Mobile 

According to research, 46% of those with smartphones use their devices to look up products they might want prior to a shopping trip, with a whopping 74% conversion rate if consumers visit a store’s mobile app or site. Nonetheless, other research done by Deloitte Digital…