Leadership and Innovation
Why Do Leaders Need To Be Innovative? One of the things about a great leader is that he/she encourages everyone to bring something to the table. Being a leader is not just a title that makes people follow and respect you. It is more than…
CX (Customer Experience)
The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…
Thinking. Logic vs Imagination
Convergent Thinking Convergent thinking is what most of us did in grade school. Our teachers taught us a series of facts from a textbook and then we had to practically regurgitate those facts onto quizzes, tests, and exams. There was no room to think outside…
Remote Performance
Well, these days the companies are looking for employees who are working remotely. There are lots of reasons because of which the numbers are increasing but also it helps in improving the overall work in the organization too. Well, The companies preferring the remote workers…
The Importance of Visual Experience
Websites have come a very long way since the 90s. Back then, most websites had clumsy graphics and disproportionate blocks of text; these websites were built without the users in mind. The website designers are not to be blamed as they had done the best…
The Importance of Customer Experience
The customer experience (CX) has emerged in recent years to be one of the key elements and determinant of consumer sustenance and growth. It is defined to be the consumer’s feeling and perception about a company’s products, employees, channels or systems gathered from the one-off…
Cognitive Behavioral Therapy
In the 21st century, everyone seems to be stressed. On social media, people openly and often express their anxiety disorders and the current state of their mental health. It is now more common and more acceptable for people to have a therapist to help them…
The Inevitable
The Inevitable – a Book that Shows How Technology is Not Only Positive but Also Inevitable In his book, ‘The Inevitable: Understanding the 12 Technological Forces That Will Shape our Future’, author Kevin Kelly deals about technology advancement with optimism, pointing out that technology development…
Reinforce Brand Awareness with Influencers
This may seem surprising at first, but remember the time advertisements were the main source of marketing? Well, that time is dead now. Recent studies show that over 198 million computers have AdBlock installed and that it is being actively used, which means your ads…
How to Turn Consumers into Marketers
All influential businessmen know that consumers are the heart of their business, as without them, their company or product is nothing. And you know what can be better? Your consumers turning into your product’s marketers. As an organization, it should be your greatest goal to…
Why Go Mobile First?
Mobile first has truly become a trend in the design and development communities. However, what exactly mobile first means to say? This is clearly understood as both a new way and strategy of writing code. This has now becoming popular because it finds more improved…
Experiential Marketing
More and more companies are turning to experiential marketing. It’s about allowing customers to experience the brand’s promise and message. Experiential marketing sells products offering experiences and experiences serving as products at the same time. Today, companies are investing more funds into experiential marketing. This…
Micro-Moments
The moments where customers make their preferences and decisions are very important today. Mobile has become an essential part of our everyday life and because of this, the way we consume media has changed as well. Predictable, daily sessions online have been replaced by a…
Social Media for 2016
Social Media as a segment of the Internet is still growing, and if you don’t already have a presence on it, you are behind the curve. According to Rand: Overall, 73 percent of Internet users had at least one social networking profile in 2015, which…
Data Science Will Grow
Data Science is an interdisciplinary field about processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, which is a continuation of some of the data analysis fields such as statistics, data mining, and predictive analytics, similar to…
Social Media Components
You may think you know all there is to know about marketing via social media, but new developments are in the pipeline that may make you want to reconsider your strategy. First, Facebook has already started rolling out its “Buy” button, which lets its users…
Location-Based Marketing
One area where relationships and technology meet is in location-based marketing techniques. Relatively new technologies like iBeacons and RFIDs can be placed almost anywhere, making consumers’ trips to retail centers become more like exciting experiences and less like humdrum parts of daily life. Both of…
Rinse & Repeat Strategies
If you own or operate a business in 2015, then you are probably well aware of the importance of digital marketing. If you’re not aware of online marketing trends, then your business probably won’t be around much longer. The mass marketing methods of the past…
Remarketing & Revenue
Remarketing has been swiftly gaining popularity when many businesses and marketing agencies recognize as to how much potential it has. Do not let your business fall behind by means of using outdated marketing techniques and study how you can increase your revenue with remarketing. As…
Distribution Hacking
What Is Distribution Hacking? Whether you are a tech-savvy person or a newbie in this field, your goal as a distribution hacker is to grow your product traction. Distribution hacking is a data driven acquisition in which users are making use of correct measurement along…
Dark Social
Dark Social refers to the sharing of contents that can not be measured by a web analytic program. This is usually made possible by (for example) sending a link via email or online chat instead of making use of a social media platform. Techopedia says,…
Customer Experience & Data
There have been many debate and attention given when talking about the topic of Big Data. For some, utilization and collection of huge databases of information for users are touchy and controversial topics. However, it’s sure that for customer service and the targeting advertising the…
Decoy Effect
The decoy effect is quite common in the world of shopping, even if the consumer tends to remain blissfully unaware. The decoy effect is also known for the effect that has on certain asymmetrical dominance principles. This is due to the fact that a consumer…
Fractional Attribution
Fractional attribution is something that pretty much everyone should be talking about right now – what is it? A lot of marketers (and myself) see it as their toughest possible challenge. To put it simply, attribution is exactly what the name suggests it is: it…
GeoMarketing
Smartphones are increasingly growing its sophistication as time passes by. The clarity of mobile technology is persistent to its gradual domination in the landscape of technology this 2015. This allows for the consumer to move toward mobile over the PC. Even marketers are formulating ways…
Brand Community
Humans are a social species; they thrive in groups and communities. Maybe that’s why prisons were built: The hardest punishment you can give man is deprive him of social interaction and leave him alone. Tribes Online forums and communities have been around since the advent…
Advertising Brief
When it comes to writing a good advertising brief, you will need to have the right focus, detail and effort to really make it work. From listing out the objectives to writing the budget and scope of the project being proposed, your effort will need…
EPHEMERAL MARKETING
Along with the recognition that today’s consumers are searching for more connection and even friendliness with the brands they choose to do business with comes the recognition that today’s consumers are also more technologically oriented. Many Millennials, especially, eat, sleep, and breathe the latest and…
MOBILE PAYMENTS PHENOMENON
Mobile money services are on its rise and growth exponentially. However, there are huge numbers of discrepancies on this type of marketing approach since there are huge numbers of mobile consumers who are not aware of this type of service and how to make use…
DATA PAYS THE BILLS
Creativity provides the thrill, but it is data that eventually pays the bills This is the description of a content expert when asked what the future of marketing is. However, not all are agreeable to this context. While data may be a powerful driver of…
Automotive Marketing 2015
The automotive industry has recently bounced back from the credit crunch and has so far experienced a historic five consecutive years of increase in sales. However, despite these positive aspects, automotive equipment manufacturers still face many setbacks because of disruptions and changes to the industry….
Mobile Advertising
Currently, mobile advertising has experienced immense growth. With this, there are lots of businesses that have established large profits in promoting their business. Here are the advantages of using mobile marketing – Accessibility It provides a wider array of accessibility. Basically, mobile phone users keep…
Impact of Mobile
According to research, 46% of those with smartphones use their devices to look up products they might want prior to a shopping trip, with a whopping 74% conversion rate if consumers visit a store’s mobile app or site. Nonetheless, other research done by Deloitte Digital…
Mobile Revolution
More effective than other channels, mobile allows brands to create (and maximize existing) inducing micro-moments at various phases of a product purchase, whether it is through SMS, in-app product recommendations or push notifications. With technological advancements in fields like geo-targeting and geo-conferencing, businesses should put…
Data vs Creativity
According to the New York Times columnist Timothy Egan, he argues that the move towards data journalism, as well as the general quantification of everything, is opposed to creativity. It is a fact that data analysis and everything that usually goes into it can be highly creative. It…
BRANDING: AUDIENCE
Your brand message is the promise you make to your customers. It establishes trust, answers all your customers’ questions, and outlines what your business is all about. When creating your brand message, you have to ask yourself what your customers will want to know about…
The Zero Moment of Truth
As a shopper, when you are bombarded by a myriad of yields, the time it takes you to come up with an appropriate purchase decision is averaged between three and seven seconds. These few but critical seconds are what are now referred to as The First…