More effective than other channels, mobile allows brands to create (and maximize existing) inducing micro-moments at various phases of a product purchase, whether it is through SMS, in-app product recommendations or push notifications.

With technological advancements in fields like geo-targeting and geo-conferencing, businesses should put mobile technology at the center of their marketing efforts in order to reach their customers with high and timely contextual messages targeting one-to-one interactions.

Looking at the fact that global mobile penetration stands at 93 percent, social networks are ever-improving their mobile presence. Currently, apps and social sites are among the most widely used features on mobile devices, 2015 will certainly see optimized web and social media websites becoming the standard and geo-targeted, contextualized real-time content a crucial element in each digital marketing strategy.