Portfolio
STRATEGY & INNOVATION
Focused on the strategy and creative interactions between consumers and brands
JORGE MACHADO COLÓN
"STAY CURIOUS"
About me
The following is a short collection of projects I'm proud of - products, platforms, frameworks, services & business systems focused on the strategic and creative interaction between consumers (real humans like you and me) and brands (everyday products and services). I'll show you part of the process which combines aspects of psychology, business, media, creativity, and technology.
Let's begin!
COORS LIGHT
Realigning the Coors Light 'Summer Program' digital ecosystem to support evolved millennial needs.
SOW | CX Strategy, Digital Planning & Strategy, Social Media Content Marketing & Paid Media Planning.