Creativity, Strategy

Data vs Creativity

According to the New York Times columnist Timothy Egan, he argues that the move towards data journalism, as well as the general quantification of everything, is opposed to creativity. It is a fact that data analysis and everything that usually goes into it can be highly creative. It…

Marketing

DIGITAL TRENDS 2014

A digital marketing strategy is a must for today’s small business. With a new year comes new trends and even better strategy techniques. If you want to reach the majority of your audience and gain more customers, you have to establish your business online. Here’s…

Strategy

BRANDING: AUDIENCE

Your brand message is the promise you make to your customers. It establishes trust, answers all your customers’ questions, and outlines what your business is all about. When creating your brand message, you have to ask yourself what your customers will want to know about…