Marketing

7 Marketing Trends for 2016

As 2016 approaches, many companies and entrepreneurs are wondering which strategy holds the best chance of success. With the ever-changing nature of the internet, nothing seems as sure as it used to, since consumers seem more wary of traditional marketing techniques than ever. The enterprising…

Marketing

Generation Z Ads

When it came to advertising in the past, millennials were the specific target and honestly, probably pretty easy to please. However, those who were born after 1998 also known as Generation Z seem to be playing in a whole other ball park which means advertising…

Technology

Oculus Rift

Virtual reality has been part of science fictions for a long time and the attempts that had been made to turn it into a reality all failed miserably. That was until the Oculus Rift came out and it blew everyone away with the incredible precision and comfortable equipment…

Creativity

Dunning Kruger Effect

Stirring away from the usual marketing article I’m going to discourse a serious disorder that its quietly affecting many people nowadays in advertising, politics, education, religion, and more; The Dunning-Kruger Effect. Cognitive Bias The Dunning-Kruger effect is a cognitive bias that occurs very often. It…

Strategy

Remarketing & Revenue

Remarketing has been swiftly gaining popularity when many businesses and marketing agencies recognize as to how much potential it has. Do not let your business fall behind by means of using outdated marketing techniques and study how you can increase your revenue with remarketing. As…

Creativity

Design Thinking

Throughout the years the subject of what makes a few organizations, and the general population, more ingenuitive than others has been a common focus for various industries. The thought of advancement inside of business has long been tossed around, it’s a sort of broad term…

Marketing

Product Market Fit

What is PMF or product market fit? It can be defined as the magnetic force that grabs and binds the consumers to products. The better the fit, the better the market share. The end result is the more loyal consumers tend to become and the…

Creativity

Disruptive Creativity

“Disruptive Creativity” may seem like two words that really just don’t belong together. Sure, sometimes creativity is messy, boisterous, and overall crazy, but being disruptive usually entails some mischief or even malice depending on the context. Even so, these words have been brought together, and…

Strategy

Distribution Hacking

What Is Distribution Hacking? Whether you are a tech-savvy person or a newbie in this field, your goal as a distribution hacker is to grow your product traction. Distribution hacking is a data driven acquisition in which users are making use of correct measurement along…

Marketing

Basics of Neuromarketing

Neuro Marketing is the only marketing method that can be backed up by the science of brain chemistry and psychology. Some people may attempt to sell the concept as new but the basic ideas were developed by Plato. Science has since proven Plato correct and…

Marketing

Generation Z

Generation Y was originally the one that was researched and marketers were trying their best to target when it came to consumer wants and needs. However, Generation Z seems to be the new thing that researchers are targeting. In fact, in many cases Generation Z…

Creativity

Growth Hacker

Gaining online exposure is vital particularly for people who want to boost higher leads. One new and effective method that most small companies, individuals and/or start-ups use as part of their marketing process is growth hacking. What is Growth? First, let’s delineate growth in my…

Marketing, Strategy

Dark Social

Dark Social refers to the sharing of contents that can not be measured by a web analytic program. This is usually made possible by (for example) sending a link via email or online chat instead of making use of a social media platform. Techopedia says,…

Strategy

Customer Experience & Data

There have been many debate and attention given when talking about the topic of Big Data. For some, utilization and collection of huge databases of information for users are touchy and controversial topics. However, it’s sure that for customer service and the targeting advertising the…

Marketing

Digital Darwinism

In the era of massive technological disruption, old ideologies have been thrown out the window. It’s no longer “slow and steady wins the race”, but rather: Who can innovate fast enough? Who can change the fundamental nature of the industry first? Who can and who…

Marketing

Thinking about Darwinism

Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and significantly this concept can be applied to the world of marketing and advertising. The marketing world is place of intense, messy competition where…

Marketing

Evolution of Location Marketing

Smartphones are increasingly growing its sophistication as time passes by. The clarity of mobile technology is persistent to its gradual domination in the landscape of technology this 2015. This allows for the consumer to move toward mobile over the PC. Even marketers are formulating ways…

Strategy

Decoy Effect

The decoy effect is quite common in the world of shopping, even if the consumer tends to remain blissfully unaware. The decoy effect is also known for the effect that has on certain asymmetrical dominance principles. This is due to the fact that a consumer…

Strategy

Fractional Attribution

Fractional attribution is something that pretty much everyone should be talking about right now – what is it? A lot of marketers (and myself) see it as their toughest possible challenge. To put it simply, attribution is exactly what the name suggests it is: it…

Marketing, Strategy

GeoMarketing

Smartphones are increasingly growing its sophistication as time passes by. The clarity of mobile technology is persistent to its gradual domination in the landscape of technology this 2015. This allows for the consumer to move toward mobile over the PC. Even marketers are formulating ways…

Marketing

The Face of Mobile

Many of the marketing experts agrees that the future of marketing, whether a local or regional based marketing, will be on the web mobile advertising. Nowadays, most of the cellphone users now own a smartphone and that is their means in accessing the World Wide…

Marketing

GeoContextualization

Understanding the context of GEO contextualization is essential so that you’ll know how it works and how GEO contextualization can help you regarding on your mobility marketing strategy. As a mobile marketer, it is important that you educate and enrich your knowledge regarding on using…

Growth

Anonymity& Private Messaging

Although progression in terms of wearable technology, big data and the internet of everything pushes the limit of people’s comprehension of privacy, recent developments have noted the demand for privacy and anonymity through platforms like Ello, Whsiper as well as Facebook’s independent Rooms bursting away…

Marketing

Escalation of Content Marketing

Digital marketing has in recent years undergone a serious of major transformations, a huge shift from traditional methods, and increasingly become an important platform for creating online brand visibility and experience. Just as any business sector requires communication technologies, online marketing on the other hand…

Marketing, Strategy

Brand Community

Humans are a social species; they thrive in groups and communities. Maybe that’s why prisons were built: The hardest punishment you can give man is deprive him of social interaction and leave him alone. Tribes Online forums and communities have been around since the advent…

Technology

Wearable’s War

If the year 2014 saw the introduction of wearable technology, then 2015 will certainly be the year when it will shake hands with marketing. Google Glass, Apple watch and other high profile wearable technology products can be tested on to persuade subtle marketing messages to…

Technology

Nest Thermostat

There is no question that one of the things that costs more money in certain areas of the world is to control the temperature inside a house. Thousands of people all over the world have been using thermostats in their homes and they usually leave…

Creativity

Social Video

Good content will lead to great audiences simply because of social networks and social interaction. If people see something they really like, they will want to share it with everyone they can share it with. This means that marketers will keep on creating content they…

Marketing

Digital Marketing Mistakes

Quite often, we focus on things that we should be doing in our digital marketing strategies: trends, hacks, tips, tricks, monitoring, analytics, and other topics that digital marketers should know. However, what about the things we shouldn’t do? Or those things that you should be…

Strategy

Advertising Brief

When it comes to writing a good advertising brief, you will need to have the right focus, detail and effort to really make it work. From listing out the objectives to writing the budget and scope of the project being proposed, your effort will need…

Technology

Commercial Wearable’s

Sealing the gap between the offline and online experience will be a huge and pivotal step, not just for online marketing alone, but also for the Internet as a whole. One of the latest technological applications that are meant to merge offline and online are…

Technology

WEARABLE’S WAR

It is not an easy thing to deal with wearable’s war or tough competition in the market. Continuous advancement in the industry can manifest both good and bad things to different industries and companies. Today’s fast life phase and innovation, it is important that you…

Marketing, Strategy

EPHEMERAL MARKETING

Along with the recognition that today’s consumers are searching for more connection and even friendliness with the brands they choose to do business with comes the recognition that today’s consumers are also more technologically oriented. Many Millennials, especially, eat, sleep, and breathe the latest and…

Technology

CHROME CAST

There is no doubt that technology is growing daily in every aspect of our business and this is something that has grown to the point of connecting mobile technology to the current technology we have at home. Chromecast is the perfect example of this and…

Strategy

DATA PAYS THE BILLS

Creativity provides the thrill, but it is data that eventually pays the bills This is the description of a content expert when asked what the future of marketing is. However, not all are agreeable to this context. While data may be a powerful driver of…

Marketing, Strategy

Automotive Marketing 2015

The automotive industry has recently bounced back from the credit crunch and has so far experienced a historic five consecutive years of increase in sales. However, despite these positive aspects, automotive equipment manufacturers still face many setbacks because of disruptions and changes to the industry….

Creativity, Strategy

Mobile Advertising

Currently, mobile advertising has experienced immense growth. With this, there are lots of businesses that have established large profits in promoting their business. Here are the advantages of using mobile marketing – Accessibility It provides a wider array of accessibility. Basically, mobile phone users keep…