Technology

Emotiv Insight

Are you ready to get your mind blown? Introducing the state of the art Emotiv Insight that is only available for only $299. This will surely give you an amazing experience that will blow your mind away. This headset reads brainwaves to assist train and…

Strategy

Micro-Moments

The moments where customers make their preferences and decisions are very important today. Mobile has become an essential part of our everyday life and because of this, the way we consume media has changed as well. Predictable, daily sessions online have been replaced by a…

Marketing

Mobile E-Commerce

Smartphones are already a massive force in the technology market, and they’re only going to get bigger. One potentially problematic area when it comes to cell phones is that many companies still haven’t optimized their websites for mobile use. It’s gotten so obnoxious that in…

Strategy

Social Media for 2016

Social Media as a segment of the Internet is still growing, and if you don’t already have a presence on it, you are behind the curve. According to Rand: Overall, 73 percent of Internet users had at least one social networking profile in 2015, which…

Strategy

Data Science Will Grow

Data Science is an interdisciplinary field about processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, which is a continuation of some of the data analysis fields such as statistics, data mining, and predictive analytics, similar to…

Strategy

Social Media Components

You may think you know all there is to know about marketing via social media, but new developments are in the pipeline that may make you want to reconsider your strategy. First, Facebook has already started rolling out its “Buy” button, which lets its users…

Strategy

Location-Based Marketing

One area where relationships and technology meet is in location-based marketing techniques. Relatively new technologies like iBeacons and RFIDs can be placed almost anywhere, making consumers’ trips to retail centers become more like exciting experiences and less like humdrum parts of daily life. Both of…

Marketing

Mobile 2016

Like I said in 2015… Mobile advertising has experienced a massive growth. With this, there are lots of businesses that have established large profits in promoting their business by targeting mobile devices. Mobile used to be the other screen but, at least for most people,…

Technology

Next Tech Trends

Technology is a vastly growing field and it seems that with the more advances that appear, the more people are getting caught up with them. At first it was an obsession with smartphones which have since then advanced to these bracelets that can project the…

Strategy

Rinse & Repeat Strategies

If you own or operate a business in 2015, then you are probably well aware of the importance of digital marketing. If you’re not aware of online marketing trends, then your business probably won’t be around much longer. The mass marketing methods of the past…

Growth

Growth Hacking 101

Growth hacking was a word that we heard of around five years ago to describe a way in which technology could be used to gather data, and create content that would be desired. We’ve seen a lot of this as of recently, and no doubt…

Marketing

Relationship Marketing

According to Meaghan Moraes at Hubspot.com, “The goal of relationship marketing is to focus on building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales.” What this means for the smart business owner is that the days of…